BEAUTYINC

For Beauty Inc., an established cosmetics e shop, I worked as a marketing consultant, focusing on elevating the brand’s presence rather than redefining it. My work centered on shaping a fresher and more contemporary image through content creation, strategic direction, and selective design updates that refined the visual experience of the e shop. I managed commercial campaigns, produced video content for social media, and developed marketing strategies that increased traffic and contributed to higher sales.Alongside overseeing the e shop, I analyzed product performance and advised on merchandising decisions, identifying the products with the strongest commercial potential. A key project was the promotion of Beauty Inc’s makeup brushes, for which I created reels, TikToks, and commercial videos built around an authentic, everyday aesthetic. The visual language drew on the feeling of a real girl discovering and using the product, an approach that resonated with younger audiences and made the brand feel more relatable and desirable.